Christian Kdolsky

Profile | About | Background | Services | Contact

Online Communications Expert


Spreading the word:
WWF Living Planet Report

With the launch of WWF's flagship report on the state of biodiversity, interactive infographics helped spreading the word: www.bit.ly/livingplanetreport

Building the concept around making the infographics embeddable in blogs and newspaper sites resulted in getting more than 58% of all visits from such embeds. The campaign was also showcased in an industry magazine.

Empowering supporters:
WWF EcoGuru

The WWF EcoGuru aims at informing users on how to improve their lifestyle towards a more ecological way of living: ecoguru.panda.org

Tangible examples and suggestions give relevance to the users, the key ingredient to any interactive application. In this case, this resulted in an average time on site of more than 10 minutes. And presumably a couple of tons of CO2 emissions less.

Integrating channels:
L'Oréal Studioline Campaign

In this campaign, the users take center stage by uploading their faces into a flirt video: www.bit.ly/moccu_studioline

By combining "classical" display ads, seeding and social media mechanics, this campaign succeeded in creating a buzz. Live campaign optimization helped with minimizing the spending.

Raising awareness:
Wonderful Pistachios

In the campaign for the market launch in Germany, users were asked to submit quirky pistachio-cracking ideas, as well as rate and circulate others: bit.ly/moccu_pistachios

The campaign, powered by seeding, social media referrals and a basic display campaign, by far exceeded the goals set for the number of participants. It helped raising the awareness for the new brand in a cost-efficient way.

Work examples - Roll over bars to explore

Profile

Develops online strategies and tactics, manages campaigns and projects.
Focus on online organizing and fundraising for non-profits.
Pursues strategic goals, delivers measurable results.
Combines backgrounds in communications, marketing and IT.
Supervisory and executive-level experience.

About

I'm an online communications professional who uses digital media to promote positive change. Digital media is about connecting real people; In the best case, it's also about having some real-world impact.

My current role as Online and Technology Director at Green America allows me to have that very impact. We harness the economic power – the strength of consumers, investors, businesses, and the marketplace – to create a socially just and environmentally sustainable society. We currently work on realigning our digital strategy to help reach this mission. Stay tuned for updates!

Background

Having worked for award-winning online agencies, I've applied online marketing principles to help selling cars, cosmetics, and energy. After the rewarding experience of working for WWF International at my previous employer, Moccu - Creative Agency for Digital Media, I decided to start bringing about something good, for a change.

Coming from a technical background, I've evolved into an online communications person. My foundation are the insights of 11+ years of professional experience and two Masters in communications and digital media.

I like to question things. I like the theory of change. I need to see how online communication actually furthers the strategic goals of non-profits; that it integrates with the efforts in the field, with offline communications and with fundraising; that the branding stays constistent; that trends are followed in order to further some goal, and not for the sake of following.

I develop online strategies and tactics that help non-profits reach their goals.

I manage projects and allow people to have an impact while enjoying the process.

I use my for-profit experience to make the most out of limited non-profit budgets.

What can I do for you today?


Engaging online strategies
Engaging people is as much about content as it is about relationship. Teaming up with your supporters and celebrating wins isn't a strategy yet, but it's a damn good start.
Project management
Managing projects is all about connecting people. And heaps of organizing, risk assessment, knowing your tools, flexibilty, determination. And fun.
Copywriting and content production
By knowing what's relevant to your constituents, you'll get any message across. Creating a sense of urgency while breaking down complex subject matters will deliver the right results.
Technical project management
Originally coming from the dark corner of the agency where the geeks live, I've seen enough nuts and bolts to make IT projects tick.
Member base and segmentation
Building your member base and segmenting it is key to being both effective and efficient. Analysing data will help with targeting and minimize the costs of campaigns.
Online campaigns and fundraising
Using my for-profit campaign experience I can make the best out of limited budgets - both for advocacy efforts and for fundraising. You have an abundance of relevant stories - tell them!

Get in touch

If you just want to touch base, or if you even feel like my experience could be of value to you, please drop me a line or give me a ring.

E-mail: c@kdolsky.com
Cell: (205) 585-3735

To stay connected and to receive updates, please hook up using your platform of choice:

Twitter: @razback
LinkedIn: http://www.linkedin.com/kdolsky
XING: https://www.xing.com/kdolsky

I'd love to talk to you. Seriously.

That's the bottom line. Literally. Thanks for stopping by – Would be great to stay in touch.